SHARP INSIGHTS FOR FEARLESS GROWTH
For scale-up founders, CEOs and boards, navigating fast-moving tech choices can feel like make or break bets. Drawing on two decades of shipping products, raising investment and fixing growth bottlenecks for organisations from the UN to Nuffield Health, this hub distils what works (and what doesn’t) into bite-size reads, deeper playbooks and candid conversations designed to move your metrics, not just your mindset.
It’s not theory, it’s lived experience. And every insight is written to help you ask smarter questions, avoid expensive mistakes, and make bold decisions that drive actual results. Whether you’re wrestling with product-market fit, prepping for a raise, or trying to refactor a legacy codebase without losing your edge we’ve got perspective that’s worth your time.
WHAT YOU WILL FIND HERE
This isn’t a dumping ground for generic thought-leadership.
It’s a curated, commercial-first knowledge base built around the decisions that actually move the needle, the trade-offs, the tensions, the hard calls that shape outcomes.
Expect to find:
- Practical frameworks for evaluating emerging tech, from GenAI to edge computing and AR/VR, the same ones I’ve used with brands like Nuffield Health, Catch, and Korda.
- Growth playbooks tailored to UK scale-ups, taking you from MVP to market dominance without burning through capital.
- Unflinching breakdowns of tech strategy missteps, including my own, so you can sidestep them entirely.
- First-hand interviews with founders, leaders, and teams who’ve done the hard yards and have the scars (and wins) to prove it.
- Data-backed guidance on conversion optimisation, product architecture, and scaling teams that can deliver at pace.
I’ve spent two decades in tech, and if there’s one truth that’s survived every hype cycle, it’s this: technology should unlock value, not inflate burn rate.
If you’re a founder, CEO, or decision-maker who wants clarity, speed, and commercial impact in your digital strategy, you’re in the right place. Let’s have the conversation that gets you there.
Who is this series aimed at
Scale-Up Founders & CEOs
Gain clarity on technology decisions that drive measurable growth. This section distils two decades of real-world experience into actionable frameworks, helping you prioritise investments, avoid costly missteps, and scale efficiently. Every insight is rooted in commercial impact, giving you the confidence to act quickly and decisively in competitive markets.
Award Jury Chairs
Access case-driven innovation insights that demonstrate strategic thinking and tangible results. This section provides examples of bold, commercially smart technology applications that stand out in award submissions. It helps you recognise and benchmark excellence while offering a deeper understanding of what high-impact, innovation-led projects look like in practice.
Podcast Hosts
Find credible, story-rich commentary from a seasoned founder and advisor. This section offers unflinching takes on tech strategy, emerging trends, and leadership lessons, all backed by high-profile case studies. It’s a source for compelling narratives your audience will trust, share, and engage with long after the interview ends.
TECH STRATEGY AND COMMERCIAL GROWTH
Smarter Tech, Bigger Returns
Most scale-ups spend heavily on technology, yet only a few truly harness its commercial potential. In this series, I challenge conventional wisdom and unpack smarter, bolder tech strategies—helping ambitious leaders cut through hype, spend smarter, and unlock bigger returns.
UNCOVERING THE TOOLS RESHAPING HOW WE LIVE, WORK, AND WIN
Apps That Change the Game
The most powerful apps don’t just streamline tasks, they shift markets, spark movements, and open doors you didn’t know existed.
In this series, we’ll dissect the tools quietly rewriting the rules in their sectors, from AI marketplaces that outthink their users to creative platforms redefining the side hustle.
Each article gives you more than a feature list. You’ll see the strategic edge, the commercial upside, and the human shift these mobile marvels create, insight you can use to make sharper, bolder digital bets.
WHY BUSINESS AND TECHNOLOGY
Business and technology have never been separate worlds, they’re now the same playing field. Markets move at digital speed, and the companies winning today aren’t just reacting to change, they’re engineering it. From automating the everyday to unlocking entirely new revenue streams, technology is no longer a support act, it’s the growth engine.
But the advantage isn’t in the tools alone, it’s in how you use them. The right technology, aligned with clear business intent, can sharpen your competitive edge, open new markets, and future-proof your organisation. The wrong choice slows you down, burns budget, and leaves opportunities on the table. My focus is helping you see the difference before it’s obvious, so you can make bolder, smarter moves first.
FAQs
Questions I’m Asked Before I am Hired
By focusing on commercial outcomes first, tech becomes a growth engine rather than a cost centre. I help founders cut through hype to identify investments with real ROI. From MVP builds to optimising mature platforms, the emphasis is on speed to value and scaling efficiently. This hub offers frameworks, examples, and decision tools drawn from two decades’ experience so you can make confident, well-timed moves that outpace competitors and keep your resources working where they matter most.
Transformation fails when it’s treated as a tech install, not a business change. Leaders often skip aligning strategy, culture, and capability before buying tools. This hub exposes those pitfalls with real-world examples from sectors like healthcare, retail, and SaaS. You’ll learn how to spot early warning signs, manage stakeholder expectations, and integrate tech in a way that sticks. Avoiding these mistakes not only saves time and cost but builds a culture ready to sustain the changes you implement.
Effective CEOs anchor tech decisions to business objectives, not trends. In this hub, I show how to assess fit, cost, and capability impact before committing. You’ll learn prioritisation techniques that weigh short-term wins against long-term scalability. Using case studies from organisations I’ve advised, I break down how leaders evaluate vendors, build internal buy-in, and plan phased rollouts. This approach helps you avoid overcommitting to unproven tech and ensures every adoption strengthens your competitive position and supports sustainable growth.
Award jurors want proof of impact, not buzzwords. This hub offers clear, documented examples of bold, commercially sound digital strategies that delivered measurable outcomes. You’ll find context around each decision, the challenges faced, and the real-world results achieved. By seeing behind the curtain of award-worthy work, jurors gain a deeper appreciation for what genuine innovation looks like when it’s tied to strategic thinking. It’s a resource for benchmarking excellence and sharpening your eye for standout submissions.
Credibility comes from pairing creativity with proven delivery. This hub equips tech leaders with case studies, metrics, and strategic framing that stand up to scrutiny from investors, clients, or award panels. You’ll learn how to present your projects as not just technically impressive, but commercially impactful. With practical advice on messaging, positioning, and aligning outcomes to audience expectations, you can build a reputation for innovation that’s more than just claims, it’s substantiated proof of value in action.
This hub offers story-rich, insight-led content drawn from decades in the trenches of tech strategy and delivery. Media and podcast hosts can find compelling narratives that blend high-profile projects with candid lessons learned. I cover emerging trends, leadership decisions, and the human side of digital change. Each piece is crafted to spark discussion, provide quotable insights, and give audiences practical takeaways. It’s a credible source for interviews, expert commentary, and features that connect innovation to real-world impact.
By focusing on business outcomes first, the hub helps decision-makers avoid investing in tech that looks good on paper but underperforms in reality. You’ll learn how to run value-focused discovery phases, pressure-test assumptions, and sequence deployments for maximum return. The content draws from work with startups, scale-ups, and global enterprises, showing where money is most often lost and how to protect against it. It’s about smarter allocation, reducing risk, and ensuring every tech pound delivers measurable impact.
The hub explores high-potential areas like GenAI, edge computing, AR/VR, and sector-specific digital transformation strategies. Each topic is tackled through a commercial lens, explaining not just how the tech works, but how and when it can be profitably applied. I draw on case studies from sectors including healthcare, retail, and sustainability. The goal is to demystify complex technologies, highlight realistic use cases, and give decision-makers the context they need to integrate emerging capabilities into their growth strategies confidently.
This hub shows founders how to evaluate opportunities quickly, reject distractions, and focus on tech that creates competitive advantage. I share filtering frameworks to assess ROI, operational fit, and customer impact before committing resources. By learning to spot hype versus substance, you can prioritise moves that strengthen your position and accelerate growth. Each insight is grounded in real projects I’ve led, so you’re getting battle-tested tools not theory, that help you keep clarity in a crowded, fast-moving technology market.
Tech without business context risks poor adoption and wasted investment. In this hub, I show why aligning new tools with culture, processes, and measurable goals is essential. Using examples from both successful and failed rollouts, you’ll see how context shapes outcomes. I offer methods for mapping value chains, identifying change barriers, and timing implementation for maximum uptake. This approach ensures tech adoption supports strategy directly, making it a catalyst for measurable growth instead of a costly distraction.
Scaling a tech team is about more than hiring, it’s about building capability in sync with business goals. The hub shares insights on structuring teams, introducing processes, and selecting tools that evolve with growth. You’ll see how to avoid common pitfalls like over specialisation or premature scaling. Drawing from my work with high-growth startups and enterprises, I cover how to balance agility with stability, maintain culture during rapid expansion, and ensure your team remains commercially focused as it matures.
Every article, framework, and case study here ties back to measurable commercial outcomes, whether that’s increased revenue, reduced costs, faster delivery, or improved customer retention. You won’t find abstract theory or unproven ideas. Instead, the focus is on practical, field-tested approaches drawn from two decades of delivering results for clients across multiple sectors. The aim is simple: help you connect your technology investments directly to business performance in a way that’s both trackable and repeatable.