ANTHONY BASKER

Some people write about the future… I shape it

I was ten years old when I wrote my first line of code. I haven’t stopped since.

That was the early 80s on a Commodore 64 in a bedroom in South London and the first thing I built was a side-scrolling shooter inspired by Scramble. and It barely worked but I thought it was magic.

and four decades later… I still do.

In between, I’ve shaped digital products for both global and national brands that include Nuffield Health, Reckitt, Coca-Cola, the NHS, Unilever, Tesco, Capgemini, Wowcher, Waterstones and the United Nations.

I’ve built an agency, sold it to one of the four biggest PR networks on earth and I have backed founders who’ve taken what I have built and together we have turned them into real companies.

Three stories tell you everything you need to know about how I work.

The Exit

Our thinking was sharper, our work was tighter and our speed was something they’d forgotten how to do.

We sold our mobile-first consultancy to Weber Shandwick, one of the four biggest PR networks on the planet. I’d spent a decade building it with a handful of friends in London. I walked into the acquisition terrified. These were global operators. Offices in every major city. Clients I’d only read about. I was sure we’d be the little British outfit quietly trying to keep up.

BUSINESS SALE
EARN OUT
LEADERSHIP

THE SCALE

Today, Catch outranks most of the fisheries in its own directory. Three million visits a year. Next stop: the US, where the market is ten times bigger.

The UK fishing industry has two thousand commercial fisheries. When Catch came to me, every single one of them was taking bookings by phone. Payments in cash. Capacity tracked on a whiteboard behind the counter. Other people had tried to digitise it. One fishery on its own doesn’t justify the investment. Two thousand of them, with twenty million anglers above them? That’s a SaaS business.

STRATEGY
BUSINESS MODELS
UX
GROWTH

Starter Frameworks

How I build in months what others build in years.

Four decades of shipping products has taught me one thing. The same 80% of every product is the same 80% of every other product. Authentication. Billing. Data. AI orchestration. Admin. The plumbing that takes months to get right, and kills more startups than bad ideas ever will. So I’m building it once. Properly. Then I use it again, and again, and again.

PRODUCTS
CO-FOUNDER
MVP

How I work now

Products of my own

I have built on my own frameworks. Shipped on my own terms. Funded by paying customers before I take outside money.

Products with founders

A small number of ventures where I’ve taken equity as co-founder and product lead. Market-expert founders. Real customers. My frameworks under the hood.

Products at Ronins

Theirs Products I build through Ronins The digital agency I founded. Small team, sharp instincts, outshipping agencies ten times our size. For founders who care about the details

What I believe

I don’t believe in waiting.

Not for permission. Not for the market to be ready. Not for someone else to build the thing you’ve been imagining for years.

The best products in the world started as an itch someone couldn’t leave alone. A feeling that this should exist and nobody’s making it and fine, I will. That’s the instinct I’ve followed my whole life. Since I was a teenagerwith a Commodore 64 and a head full of ideas.

Decades later, the instinct hasn’t changed. The tools have. AI has handed builders the keys to a kingdom we used to need twenty people to unlock. The only question left is what you do with it.

I’m using it to build. Products of my own. Products with founders I believe in. Products that shouldn’t need a hundred people to make real.

Come build with me

Anthony has been integral to our company’s web strategy, from defining requirements to successful implementation. His detailed subject knowledge and delivery expertise have made the process seamlessly fit in with our current systems and helped to drive our business forward. We will continue to use Anthony and his team as our trusted partners.

Patrick Murray

Having spent a year working with Anthony, I can safely say that his strategic business and specialist digital skills are second to none. Anthony has high levels of integrity and honesty, coupled with an inbuilt desire to consistently exceed expectations. I would recommend making contact with Anthony should you be looking for a, ‘Digital Marketing Guru’.

Gareth Clark

Anthony is a can-do guy. Clients enjoy working with him as his experience, agility, and application to the task at hand are persuasive. He is also that rarest of things – a truly nice chap.

Alex Brod

Anthony is a rare beast in deed. While his technical knowledge is awesome, it’s his ability to really understand a client’s objectives and to ensure that they get the right solution (which might not necessarily be what they initially asked for) that makes him stand out from the crowd.

Mark Blaylock