Hi I'm

ANTHONY BASKER

Founder and CEO of Ronins

Two of my core beliefs are “the power of creativity” and “the magic of technology.” Together, these help me deliver user experiences that drive at the heart of business

MORE INFO
I'M PASSIONATE ABOUT USING

TECHNOLOGY TO DRIVE CHANGE

I have two core beliefs - “the power of creativity” and “the magic of technology.” Properly harnessed and deployed, they provide the potential to change both culture and commerce. Together, they help me deliver user experiences that drive at the heart of business. I assist my clients in transforming their business's in one of three ways

01.

USING TECHNOLOGY TO

INNOVATE BUSINESS MODELS

I start by interrogating existing business models to determine the opportunities for technology to drive a fundamental change in how companies operate and deliver value in a customer-centric fashion

02.

USING TECHNOLOGY TO

INNOVATE PROCESSES

All businesses need to digitally transform their processes to protect their bottom line. I interrogate business to identify legacy systems and then introduce cutting edge technologies to eliminate inefficiencies, bottlenecks and pain points.

03.

USING TECHNOLOGY TO

INNOVATE PRODUCTS

Products need to match customer requirements. The role of technology is to deliver ways to add value. By interrogating customer needs, habits, and behaviours, and incorporating them into every stage of the development process, I help ensure products are fit for purpose.

EST. SINCE

1971

A little bit

ABOUT ME

Not a lot of people know that
THE BEGINNING

THE RISE OF THE MACHINES

It began in 1981 when I got my hands on a ZX81 at the age of 10 and learned how to program it. In my first job I replaced office typewriters with word-processors. Then I developed software in DOS and MS Windows and installed networks for Government departments, International examination boards and small businesses alike.

1981-2001


THE INFORMATION SUPER HIGHWAY

POINT BREAK

The journey continues when I started my first business, creating websites, intranets and web application portals for some of the most inspiring people I have ever met. As Bodhi says in point break – if you want the ultimate, you’ve got to be willing to pay the ultimate price.

2002 - 2012


MOBILE, ARTIFICIAL INTELLIGENCE, CHAT BOTS

THE SHOW MUST GO ON

These are the days of our lives. The fact that, since then, my life has been just a show, sums up how I feel today. From innovating products and processes in the business I helped run, through sustained significant growth, to a sale to a global network. Although the toolbox has become bigger, with artificial intelligence, chatbots and mobile devices, I continue to learn, shape and deliver digital transformation experiences to global and local clients alike.

2013 - TODAY

MY TOP 6 MANTRAS ON HOW I CAN HELP DELIVER

DIGITAL TRANSFORMATION

For creative thinkers, entrepreneur and social innovators

DIGITAL STRATEGYYou need to create the right foundation

Research and evaluation need to drive the customer experience. Any product’s digital roadmap, and the right technical definition, are essential to facilitate development.

WEB AND MOBILE APPSYou need to digitally enable your business

From pixel-perfect design to agile development, you need to deliver the customer high-performance web or mobile applications to genuinely transform your business.

DIGITAL TRANSFORMATIONYou need to reinvent your business processes

Digitisation of business processes is driving significant change in the workplace and transforming the way organisations work and interact with their customers, suppliers and employees.

IOT AND CONNECTED DEVICESRemember your customers love a Smart Device

The business focus has to be on connecting brands and consumers in new digital eco-systems through smart devices and the internet of things.

USER EXPERIENCEYou need to evaluate every touchpoint

Success is facilitated by creating structural, visual, and content frameworks through platform taxonomies, personas, user journeys, wireframes and clickable prototypes.

AI, CHAT BOTS AND VOICEYou need to improve efficiency through automation

Every significant business should extend the digital experience through artificial intelligence, chatbots and automation strategies that augment online interactions with their users.

SOME KINDS WORDS OVER THE YEARS

TESTIMONIALS

I TAKE PRIDE

IN EVERYTHING I DO

A few of my recent collaborations
0+
Years in digital transformation
0s
of clients relationships
0s
of problems solved
1
Strong track record
ON THE OTHER SIDE OF THE SCREEN IT ALL LOOKS SO EASY

DIGITAL JAZZ

The game has changed, son of Flynn!

Microsoft Viva

This week has seen the announcement of Microsoft Viva a new form of company intranet that keeps all the useful resources, documents, and communicated tools in one uniformed place and it maybe finally the tool employees want to use. Microsoft Viva includes four...

Apple AirPods Max

These headphones the AirPods Max from Apple have certainly been getting a lot of press in recent weeks. The reviews range from these are over-priced products from apple to those that say these are truly amazing and are great value when equated to audiophile he...

Tesla – Reinventing the Wheel

The steering wheel for drivers of its new Model S and Model X electric vehicles has been reinvented by Tesla, replacing them with what it claims is an aesthetically appealing yoke style. I am not sure how I feel about this, is this a new steering wheel, is thi...

AMAZING CLIENTS AND

INSPIRATIONAL BRANDS

I've been lucky enough to collaborate with some inspirational brands, locally, nationally and globally.
IF YOU WOULD LIKE TO PARTNER WITH ME

GET IN TOUCH

I can be found at Ronins. Want to chat with us about we can help your digial strategy and product develoment. We'd also be happy to speak with you if you need help reviewing your present strategy or streamlining your company operations.

Address:

Ronins
Castle House, Castle Street, Guildford, Surrey

Phone:

020 3239 8650

Hours:

Mon-Fri 9am – 6pm