
Hi I'm
ANTHONY BASKER
Two of my core beliefs are “the power of creativity” and “the magic of technology.” Together, these help me deliver user experiences that drive at the heart of business
TECHNOLOGY TO DRIVE CHANGE

01.
INNOVATE BUSINESS MODELS
I start by interrogating existing business models to determine the opportunities for technology to drive a fundamental change in how companies operate and deliver value in a customer-centric fashion
02.
INNOVATE PROCESSES
All businesses need to digitally transform their processes to protect their bottom line. I interrogate business to identify legacy systems and then introduce cutting edge technologies to eliminate inefficiencies, bottlenecks and pain points.
03.
INNOVATE PRODUCTS
Products need to match customer requirements. The role of technology is to deliver ways to add value. By interrogating customer needs, habits, and behaviours, and incorporating them into every stage of the development process, I help ensure products are fit for purpose.
EST. SINCE
1971
ABOUT ME

THE RISE OF THE MACHINES
It began in 1981 when I got my hands on a ZX81 at the age of 10 and learned how to program it. In my first job I replaced office typewriters with word-processors. Then I developed software in DOS and MS Windows and installed networks for Government departments, International examination boards and small businesses alike.
1981-2001
POINT BREAK
The journey continues when I started my first business, creating websites, intranets and web application portals for some of the most inspiring people I have ever met. As Bodhi says in point break – if you want the ultimate, you’ve got to be willing to pay the ultimate price.
2002 - 2012
THE SHOW MUST GO ON
These are the days of our lives. The fact that, since then, my life has been just a show, sums up how I feel today. From innovating products and processes in the business I helped run, through sustained significant growth, to a sale to a global network. Although the toolbox has become bigger, with artificial intelligence, chatbots and mobile devices, I continue to learn, shape and deliver digital transformation experiences to global and local clients alike.
2013 - TODAY
DIGITAL TRANSFORMATION

DIGITAL JAZZ

Microsoft Viva
This week has seen the announcement of Microsoft Viva a new form of company intranet that keeps all the useful resources, documents, and communicated tools in one uniformed place and it maybe finally the tool employees want to use. Microsoft Viva includes four...
Apple AirPods Max
These headphones the AirPods Max from Apple have certainly been getting a lot of press in recent weeks. The reviews range from these are over-priced products from apple to those that say these are truly amazing and are great value when equated to audiophile he...
Tesla – Reinventing the Wheel
The steering wheel for drivers of its new Model S and Model X electric vehicles has been reinvented by Tesla, replacing them with what it claims is an aesthetically appealing yoke style. I am not sure how I feel about this, is this a new steering wheel, is thi...