AI Consultant
AI isn’t the future, it’s already reshaping how businesses grow, compete and connect. Over the past 25 years I’ve built ventures, guided scale-ups, and advised global brands on where AI creates real commercial advantage. Based between London and Surrey, I work with leaders locally, nationally and internationally. From Catch to AiME to household brands, I’ve seen how the right call accelerates growth, and how the wrong one quietly burns months and millions. I’ve made some of those calls myself, and the lessons stuck.
I don’t sell hype. I consult with founders and CEOs who want clarity: where to start, what to prioritise, and how to embed AI technology in ways that deliver measurable outcomes. Sometimes that means building an agentic system. Sometimes it means reshaping a roadmap. And often, it’s about stopping teams from chasing the wrong thing.
What I bring is both the vision and the scars of experience, enough to know the difference between a shiny demo and a strategy that pays off.
Real Projects, Real Outcomes
AiME
Reimagining mental health support with AiME
CYSIAM
Making cybersecurity assessments work harder
CHAINBREAKER TECHNOLOGIES
A digital property platform built for sustainable living
AI SOLUTIONS
What I’ll Help You Do
Most companies don’t fail with Artificial Intelligence because of the tech, they fail because they chase the wrong problem, or can’t connect experiments back to the business model. My job is to stop that from happening to you.
Spot the real opportunities
I’ll help you find the parts of your business where AI creates measurable value, new revenue, cost reduction, customer retention, and call out the areas where it’s just theatre.
Cut through the hype
I’ve seen teams drown in endless pilots and “AI demos” that impress in a boardroom but do nothing in the field. I’ll help you avoid that trap and focus on outcomes that last.
Make it stick
AI only matters if it’s embedded into your workflows, products and culture. Together we’ll design approaches that survive beyond the pilot, scale with your business, and don’t collapse the moment funding gets tight.
Give you board-ready clarity
Whether it’s cost, risk, compliance or upside, I’ll arm you with answers that stand up under scrutiny. No buzzwords, just a clear case for investment that decision-makers can trust.
AI STRATEGY
How I Work With You
I’m not here to hand over a glossy playbook and walk away. When you bring me in, you get a partner who cuts through the comfortable conversations and gets to the truth fast.
Ask the hard questions early
If something doesn’t add up, your business model, your data quality, your assumptions, I’ll call it out. Better to face it now than waste six months and six figures.
Draw from lived ventures, not theory
From building SaaS platforms like Catch to AI products in healthcare, I’ve seen what works and what quietly kills momentum. I’ll bring that experience to your table, not case studies plucked from Google.
Keep strategy commercial
Every idea gets measured against one thing: does it move the bottom line? If it doesn’t, it’s noise. My focus is always on outcomes your board, your investors and your customers will feel.
ARTIFICIAL INTELLIGENCE
The Myths I Won’t Sell You About AI
Most AI consultants pitch the same tired lines. Here’s what I don’t believe:
AI will replace your business overnight.
No, transformation takes time, strategy and stamina. Quick fixes don’t stick.
Every company needs an AI agent.
AI agents are powerful, but not every workflow justifies one. I’ll tell you when it’s overkill.
More tools equals more innovation.
The latest platform won’t save you if your business model is broken.
Experiment now, scale later.
Endless pilots kill momentum. If we start, we start with a path to commercial impact.
FAQs
Questions i’m asked before i am hired
Most ai consultants are happy to sell you hype, endless POCs, and dashboards nobody uses. I’ve been on the receiving end of that waste. My ai consulting is built on scars, knowing where the real competitive advantage lives and calling out the noise fast. If it doesn’t shift a number, it doesn’t make the cut. I’d rather lose the gig than promise magic that won’t land.
An ai transformation journey isn’t about fancy diagrams. It’s about finding the one or two business functions where ai solutions give you leverage, and ignoring the shiny distractions. I’ll help you map it, cut what doesn’t matter, and double down on what will. The goal isn’t theatre; it’s getting to a place where you can embed ai in a way that sticks and scale ai without drowning in noise.
Yes, but I don’t sell generative ai or gen ai as a silver bullet. Sometimes they’re game-changing, sometimes they’re expensive toys. The trick is tying them back to your ai strategy. If GenAI makes your process faster or clearer, we use it. If it doesn’t, we park it. I’ll show you where it fits into real business models, and where it’s just another distraction you don’t need to fund.
Implementing ai isn’t just “plug in some ai tools.” or AI models, It’s about working with your existing processes, spotting gaps, problem solving, and avoiding chaos. Sometimes it’s about ai agents taking on grunt work; sometimes it’s about machine learning algorithms that make better calls than humans can at scale. Either way, my job is to keep it tied to commercial value, not a science project. If it doesn’t move the needle, it’s not worth doing.
Boards don’t want buzzwords, they want clarity on how AI can help them. Artificial intelligence can sound scary until you break it down. I’ll arm you with answers on cost, risk, and upside that stand up under scrutiny. No jargon. No hand-waving. Whether it’s ai adoption, deep learning, or new business models, my focus is making sure your leadership can see the benefits, the risks, and the straight commercial value without drowning in hype.
Absolutely. I’ve watched companies spend millions on implementing ai solutions that never leave a pilot. My focus is helping you embed ai into processes people already trust. That might mean automation in reporting, analytics baked into workflows, or ai consulting services that support employees in real time. The point is to make it invisible, just part of how business runs. Done right, it delivers efficiency, not another platform everyone resents.
You don’t need a floor of PhDs to get value from your ai initiatives. Most companies need someone who can bridge technical expertise and commercial clarity. That’s the gap I fill. I work closely with teams, translate what matters, and keep the focus on business outcomes. You’ll get the benefits of cutting edge tools and technological capabilities without having to hire an army. We keep it lean, effective, and grounded in what actually delivers.
Security is non-negotiable. Any ai adoption plan has to respect data, compliance, and employees’ trust. I’ve worked with industries where mistakes cost reputations, so I know the stakes. My approach is simple: be responsible, build processes that protect information, and make sure ai solutions don’t open you up to risk. You’ll get the innovation and the efficiency, but not at the cost of trust, compliance, or the business itself.
No. I’ve worked with scale-ups, corporates, and startups. The context changes, but the principles don’t. For big companies it’s usually about unblocking legacy processes. For smaller teams it’s about discovering new opportunities with gen ai or other consulting services that help them punch above their weight. My role is the same: cut through the noise, support the team, and help you deliver outcomes that last. Size doesn’t matter, clarity does.
Simple: is it solving real business problems? Not “is it cool,” but does it reduce costs, open new revenue, or improve efficiency? I’ve seen companies drown in modal window demos and close modal dialog end prototypes that went nowhere. That’s not what I do. I tie ai applications back to measurable outcomes. If it delivers value, we scale it. If not, we kill it. That discipline is what makes ai consulting effective.
Yes, because ai won’t stick without people behind it. I’ve seen brilliant tools die because nobody trained the team. Part of my role is supporting employees through training, showing them how to use automation, analytics, or other ai tools effectively. That way the organisation gets the full potential, not half-baked adoption. Responsible rollouts create confidence, and confidence creates transformation. It’s not about shiny decks, it’s about people using it every day.
I don’t chase every trend, but I do stay close to the latest thinking. That means testing new ai applications, experimenting with capabilities needed to transform, and being selective about what sticks. My clients aren’t paying me to follow hype, they’re paying me to filter it. The goal is simple: stay ahead, focus on real business value, and deliver insights that help you drive innovation responsibly, without getting lost in the noise.