A LITTLE BIT ABOUT ME
I grew up between London and Surrey, drawn to technology before I even knew what to call it. At 10, I taught myself to code and spent weekends hacking together games and utilities for friends—often the kind of tools we take for granted now. My first job? Swapping out typewriters for PCs in a world still figuring out what “digital” meant. I’ve been ahead of that curve ever since.
In 1999, I took on my first real leadership role as Head of IT at the ISTD. It was a deep-dive into networks, systems, and custom software—modernising the organisation from the inside out. Once the job was done, I was restless again. A chance conversation while helping a friend hire a web developer turned into something bigger: I joined the agency as a shareholder, and we started building technical products from the ground up.
That venture grew fast. In 2016, we sold to Interpublic Group and spent five years smashing the earn-out targets we thought were out of reach. By 2021, I was ready to do it all differently.
That’s when I founded Ronins—a digital company built for impact, not noise. Today, I lead a sharp, inventive team that helps ambitious founders and business leaders unlock growth through smarter tech. We don’t chase trends; we engineer outcomes.
In 2024, I co-founded AIME, a purpose-led venture offering AI-based mental wellness coaching. It’s designed to help people manage anxiety, stress, and sleep through expert-informed guidance that’s always within reach.
What keeps me moving? A love for fast thinking, clean execution, and building technology that solves real problems. Whether I’m advising scale-ups, architecting platforms, or coaching founders through critical decisions, I stay focused on the same outcome: growth that lasts.
My core beliefs
I’ve always believed the best outcomes come from giving smart people the space to move. Real innovation doesn’t happen through micromanagement—it comes when individuals are trusted to own problems, take risks, and carve their own paths.
That belief has shaped how I build teams, lead companies, and back founders. I don’t just look for skills—I look for drive, clarity, and the potential to grow into something bigger. And when people are empowered with that kind of trust, I’ve seen it pay off tenfold: sharper thinking, faster progress, and a culture where ownership drives outcomes.
This isn’t about feel-good slogans. It’s a principle that’s powered every venture I’ve built—one that turns individuals into leaders, and teams into engines of growth. It’s also why two of the people I hired early in my career are now shareholders and directors in their own right. That’s the kind of legacy I’m proud to build.
WHO ARE YOU WHEN YOUR NOT WORKING
Truth is, I love what I do. Tech strategy feels more like a compulsion than a career—and my friends will tell you my laptop is rarely out of reach (thankfully Apple finally fixed those keyboards).
When I do switch off, I trade product roadmaps for espresso rituals. I take coffee seriously—single-origin beans, dialled-in shots, and an Italian machine that’s borderline family. It’s my version of mindfulness.
I’m also on a long, slow mission to become a passable guitarist. I’m currently at the “four chords and stubborn optimism” stage—progress measured in clean strums and neighbour complaints.
At 21, I was diagnosed with chronic fatigue syndrome. Since then, I’ve had to learn how to balance relentless drive with managing energy. It’s shaped how I work, how I build teams, and how I find flow—whether that’s reading, tinkering, or building ventures that matter.
I don’t drink much, but I do enjoy exploring non-alcoholic beers and surprisingly good wines that don’t cost a fortune. Making the everyday feel elevated has always appealed to me.
I live for the little sparks—good coffee, great tech, new ideas, and the occasional bar of music played just right. It all feeds the same drive: stay curious, stay building, and don’t waste the day.
SO WHAT AM I EXCITED ABOUT
What are your hopes for the future?
Right now, I’m focused on scaling Ronins to drive even greater impact—helping more ambitious businesses unlock growth through smart, creative tech. That means saying no to noise and yes to meaningful work that transforms how companies operate and scale.
I’m especially interested in how emerging tech—AI, spatial computing, blockchain, and beyond—can be applied commercially, not just conceptually. The goal isn’t to follow trends; it’s to harness them in ways that deliver genuine business value.
Inside Ronins, mentoring is a priority. I’ve built teams before, but this time I’m committed to growing the kind of company I would’ve wanted to work for early in my career: high-trust, high-ownership, and always learning.
The work itself? I still thrive on solving complex digital problems. Give me an ambitious brief and a tight deadline, and I’m in my element—guiding clients through chaos, aligning teams, and turning ideas into traction.
On the personal side, I’m still chasing that perfect espresso and fumbling through new chord progressions on the guitar. Because whether it’s code or coffee, I love the process of getting better.
Dare to dream, disrupt, and drive impact
I’m focused on scaling Ronins to drive real commercial impact—working with ambitious businesses to turn bold ideas into digital results. That means filtering out the noise and doubling down on smart strategy, lean execution, and tech that actually moves the needle.
I’m especially energised by the possibilities in AI, spatial computing, and decentralised tech—not as gimmicks, but as tools to solve real-world business problems faster, better, and smarter.
Mentorship sits at the core of Ronins. I’m building the kind of culture I wish I’d had earlier in my career: high trust, high standards, and room to grow. Helping great people step into their potential is one of the most rewarding parts of the job.
The work itself still excites me—especially the messy, high-stakes stuff. When the brief is complex and the deadline is tight, that’s when I’m at my best: guiding teams through ambiguity and turning ambition into traction.
Outside of work, I’m still refining my espresso game and chasing new chord shapes on the guitar. I’m drawn to anything where progress is earned, not given—tech included.