A LITTLE BIT ABOUT ME
I grew up between London and Surrey, drawn to technology before I even knew the word for it. At 10, I taught myself to code and spent weekends building games and scrappy utilities for friends, the kind of tools we now take for granted. My first job? Replacing typewriters with PCs in an office still figuring out what “digital” meant.
By 1999, I was Head of IT at ISTD, modernising networks, systems and software from the inside out. When the job was done, I got restless. A chance conversation while helping a friend hire a web developer pulled me into agency life. I joined as a shareholder, and we started building products from the ground up.
That venture scaled quickly. In 2016, we sold to Interpublic Group and then beat every target they threw at us. By 2021, I was ready to do it differently.
That’s when I founded Ronins, a digital company built for impact, not noise. Today, I lead a tight team that helps ambitious founders and leaders unlock growth with smarter tech. We don’t chase trends. We engineer outcomes.
In 2024, I co-founded AiME, a purpose-led venture in AI-based mental wellness. It helps people manage anxiety, stress and sleep with guidance that’s always within reach.
What drives me? Fast thinking, clean execution, and building tech that solves real problems. Whether I’m advising scale-ups, architecting platforms, or coaching founders through critical calls, I stay focused on one thing: growth that lasts.
My core beliefs
I’ve learned the best outcomes come when smart people have the space to move. Real innovation doesn’t come from micromanagement, it comes when people are trusted to own problems and take risks.
That belief has shaped how I build teams, lead companies, and back founders. I don’t just look for skills, I look for drive and clarity. When people get that trust, you see sharper thinking, faster progress, and ownership that pushes businesses forward.
This isn’t a slogan. It’s how I’ve run every venture I’ve built. Two of the people I hired early in my career are now shareholders and directors in their own right. That, to me, is the kind of outcome that lasts.
WHO ARE YOU WHEN YOUR NOT WORKING
Truth is, I love what I do. Tech strategy isn’t a career choice so much as a compulsion, my friends will tell you the laptop is rarely out of reach.
When I do switch off, it’s usually over coffee. Single-origin beans, dialled shots, an Italian machine on the counter, that ritual is my version of mindfulness.
I’m also battling with the guitar. Right now it’s four chords, plenty of missed notes, and patient neighbours. Progress is measured in small wins, not solos.
At 21, I was diagnosed with chronic fatigue. It forced me to learn balance, how to manage energy while still chasing big outcomes. That experience has shaped how I work, how I build teams, and how I pace myself in business.
I don’t drink much, but I enjoy exploring decent non-alcoholic beers and wines. Small things done well matter.
What keeps me moving are the sparks: good coffee, a clean guitar strum, a smarter way to solve a problem. Stay curious, keep building, don’t waste the day.
SO WHAT AM I EXCITED ABOUT
What are your hopes for the future?
Right now I’m focused on scaling Ronins, helping ambitious businesses grow through smart, creative tech. That means cutting the noise and choosing projects that actually move the business forward.
I’m interested in how emerging tech, AI, spatial computing, blockchain and beyond, can be used commercially, not just talked about. Trends don’t impress me unless they deliver outcomes.
Inside Ronins, mentoring matters. I’m building the kind of company I wish I’d worked for early on: high trust, high ownership, always learning.
As for the work itself, I still thrive on tough briefs and tight deadlines. Guiding clients through chaos, aligning teams, and turning ideas into traction is where I’m at my best.
Off the clock? I’m chasing the perfect espresso and still fumbling through guitar chords. Whether it’s code, coffee, or music, I love the process of getting better.
