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Hello, I'm
Anthony Basker

Digital Strategist & Mobile App Magician

About

Professional Profile

With a career spanning over 20 years in Digital, I am a seasoned leader, marketer, developer and strategist with a proven record in Digital Development, Digital Marketing, User Experiences and User Engagement.

I have a unique ability to consistently provide the inspirational leadership required to build, guide and engage multi-disciplinary teams as we pursue a rapid growth trajectory.

 

  • Name: Anthony Basker
  • Email: hi@anthonybasker.com
  • Phone: 0203 239 8650
  • Address: Flipside Group, East Lodge House, 116 High Street, Cranleigh, Surrey. GU6 8AJ
  • Nationality: British
anthony-monica

Summary

Summary

I lead our committed team of consultants, architects, designers, developers, writers, project managers and support staff and ensure that all share a passion that digital technologies should enable organisations to do bigger and better things, more efficiently and effectively.

Leadership

Expert, 20+ years

Technical Expertise

Expert, 30+ years

Business Development

Advanced, 10 + years

Digital Strategy

Expert, 20+ years

My core competencies include:

  • A true talent for customer insight and the user journey – both agency customer and end user
  • An inquisitive nature that keeps me at the forefront of digital technologies
  • A comprehensive knowledge of app, digital and technological landscapes
  • The application of digital strategy within marketing communications
  • Inspiring multi-disciplinary teams through leadership
  • Delivering significant projects by managing digital production teams
  • Developing new business both through pitching and organic growth

My career achievements include:

  • Delivered that Largest SharePoint 2013 365 Intranet for the Healthcare Sector
  • Led the winning pitch team and then delivery for the agency’s biggest ever digital client win – projects totalling £500,000 all completed in 12 months from start to finish
  • Delivered an eCommerce project for a US retailer that successfully turned over a $1m a day
  • Led the acquisition and integration team for the successful purchase of a hosting division adding retained revenues of over £400,000
  • Designed,developed and delivered in my own time fund raising software for a high profile charity that consistently produced fund raising growth by 300% each year

Experience

My Experience

Explorer. Entrepreneur. Food aficionado. Wine enthusiast. Communicator. Creator. Coffee advocate. Subtly charming internet ninja.

Mobile

App Development

I lead a team of mobile app developers and digital specialists. I am entrepreneurial, fast and fun; I specialise in high-impact mobile apps and digital experiences that genuinely transform your business. Whether it’s helping you develop mobile apps for iPhone, Android, or even Apple Watch or creating smart strategies that deliver in digital – I am ready to help make your business shine.
Web

Development

I help established brand and startups to make exciting things with web technologies. With a perfect blend of creative and science, I can help you create exemplary digital experiences.
Digital

Search & Social

From Facebook to Twitter, Google+ to LinkedIn, I can help you create compelling social content. Combined with my data driven approach I will help you monitor true ROI, using social media to deliver on your specific business objectives.
Brand

Design

I lead a team whose work blends stunning production aesthetics with award-winning user experience expertise, ensuring that your customers will have a lasting impression of your brand.
ISP

Hosting

In building our team we have taken the Richard Branson approach to business. Every member of our team has the experience and the knowledge to run their own data centre, we’ve just made it so good here, that they don’t want to.

Career

A Career of 20+ Years

With a career spanning over 20 years in Digital, I am a seasoned leader, marketer, developer and strategist with a proven record in Mobile Apps, Digital Development, Digital Marketing, User Experiences and User Engagement.

Flipside Group

Digital Director

2009 - Today
As digital director at Flipside, I have two core responsibilities.

Firstly I work alongside a wide ranging group of clients to provide them with strategic digital development and digital marketing planning and consultancy, I provide them with digital solutions to real business challenges and I liaise between them, and my team of colleagues at Flipside to provide our services – be that User experiences, User interfaces, Web and Mobile development to Search and Social Media marketing.

For many customers I act as their outsourced Digital marketing consultant, providing a high level view of how digital technologies can improve their businesses. Secondly, I lead our committed team of consultants, architects, designers, developers, writers, project managers, support staff and ensure that all share my passion that digital technologies should enable organisations to do bigger and better things, more efficiently and effectively.

I work hard to build and develop our own business, to ensure our ongoing growth and success and to ensure that continue to deliver the sort of passionate customer service that has been part of my culture since day one.

Flipside Digital

Founder and Managing Director

2004 - 2009
As founder and Managing Director of Flipside Digital, the digital agency part of the Flipside Group offering Bespoke Development, Websites, Intranets, eCommerce, and Digital Marketing.

Since inception Flipside Digital maintained a strong track record in helping clients transform challenging ideas into fully functional web sites or applications. The core team expands and contracts with freelance talent to meet demand. With this approach we are confident in our our ability to meet outrageous deadlines.

Specialist Data Solutions

Head of Web Development

2001 - 2004
During my time as Head of Web Development at SDS which I founded alongside the Managing Director, I was responsible for the day to day operation of the department along with the production and the quality of the digital output.

I led the team responsible for developing key credit card transaction systems, which we integrated into the website and terminals in each store. The system averaged earnings of over $1 million a day with double that at peak times during the year.

The system was so successful it was deployed to other retailer both in the USA and UK.

ISTD

Head of IT

1999 - 2001
As Head of Information Technology at the ISTD, I was responsible for the technical strategy and direction of the organisation.

Inheriting a technical landscape of legacy technologies and applications It was my responsibility and vision to re-develop these, increase productivity and integration across departments to increase business efficiency.

I led the team that rebuilt the entire digital landscape inside 12 months from the core infrastructure of cabling, a series of Microsoft Servers, external connectivity and the rebuild of the software platform to ensure year 2000 compliance and productivity goals.

Portfolio

A hand-picked selection of projects

A digital magician making your digital dreams a reality

Contact Me

Let's Keep In Touch

Want to chat with me about how I can help you out in mobile and digital?

Come and find me at Flipside, We’re an approachable gang with a soft spot for a coffee, so just pop in, email me at hi@anthonybasker.com or give me a call on 0203 239 8650

Anthony Basker
East Lodge House, 116 High Street, Cranleigh, Surrey. GU6 8AJ
Phone
0203 239 8650
Email
hi@anthonybasker.com

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Anthony Basker

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